Eighty percent of Instagram’s 1 billion audience follows at least one business page on the platform. More, 20% or 200 million Instagram users visit a business profile every day.
To take advantage of this seamless, no-middleman shopping opportunity, read these tips from 7 social marketing experts.
Storytelling is such a big part of effective Instagram marketing, and it’s really important that you have a clear story that you are trying to tell through your Instagram imagery and captions.
Instead of simply showing merchandise, how can you sell a lifestyle with your brand? How do your products enhance someone’s life or well-being? These are the stories brands need to be telling, instead of simply just sharing the features and benefits of the products they are trying to sell.
– Molly Marshall, Molly Marshall Marketing:
#2 Build a tribe
My number #1 Instagram marketing tip would be to grow a community of like-minded people and to not push sales too hard. Concentrate on good content and the rest will take care of itself.
Brian Peters, Strategic Partnerships Manager at Buffer.
#3 Instagram marketing tip
My biggest tip for selling on Instagram is to make your ad content feel native to the Instagram platform. Your ads should be highly visual and non-spammy. Advertisers that can make their content feel as if someone were following a friend in their feed will be incredibly successful.
Aaron Ward, Online Entrepreneur and Digital Marketer
#4 Catchy Contents
Focus on generating content which shows the lifestyle or result users can expect after purchasing your product. To do this, you can use influencers or models. For example, anyone can buy a watch, so don’t post a picture of it on a white background: it tells you nothing other than “hey it’s a good looking watch”. Instead sell them the concept that if you buy this watch, your life gets much better too. I like to use the analogy of “buy this car and get the beautiful girl.” Do the same with your posts. So for a watch, it should be an influencer (or model) skydiving out a plane over Hawaii wearing the watch.
Dr Dave Chaffey, the author of Digital Marketing Excellence and co founder of Smart Insights:
#5 Use Social proof
Social proof and engagement are incredibly important in persuading first-time buyers yours is a brand they can trust. So make sure genuine Instagram testimonials and comments and integrate your Insta page with your website.
Adina Jipa, co-founder Socialinsider
#6 Niche Influencers
You should find the right influencers in your niche and ask them to promote your products or services. These influencers have a huge following that trusts their recommendations. They can showcase your amazing products through creative posts and get their followers to trust your brand. If their audience likes your products, they’re more likely to buy from you and turn into your loyal customers.
Elise Darma, Instagram marketer
#7 Use the 80/20 rule
I tell e-commerce brands to not sell TOO much on Instagram. I know, it sounds counterintuitive. But what I mean is this: Instagram users want to be inspired, entertained or educated. They don’t browse the platform to be sold to. But that doesn’t mean you can’t! I recommend using the 80/20 rule: 80% of the time (or 4 out of every 5 posts) share value with your followers — inspire, entertain or educate them. Then 20% of the time, or 1 out of every 5 posts, share something promotional — a product, sale or promotion.
We hope these tips will help you extend your business and boost sales, whether you already sell on Instagram, or are just planning to. Stay tuned for more tips!
What works best for your store on Instagram? Don’t hesitate to share your experience in comments — your insights can turn into money for your fellow small business owners!