There’s a reason why roughly 90% of businesses use social media as a marketing tool, but doing it effectively is a whole other ball game. Paid ads, organic reach and posting relevant content across your social media channels is not the easiest thing do while running a small business.

October 26, 2018

The Difference Between Customer Service and Customer Experience?

Confused about the difference between customer service and customer experience?  I’ve heard many people use the terms interchangeably, and the difference is simple, but significant. To […]
October 22, 2018

The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t

Ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will […]
September 25, 2018

15 Marketing Terms You Should Know

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary — one that not only defines each term, […]
May 17, 2018
How to Use Instagram to Promote Your Brand and Drive Sales

How to Use Instagram to Promote Your Brand and Drive Sales

I know what you’re thinking – is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The […]